The world is changing; old systems are being replaced with new ones. People search the internet for businesses, services, products etc. The days of using or relying on phone books are long gone. If someone needs or wants information on something, the person is most likely to turn to the internet to find it. When people search for something you offer or specifically for your business or your brand, you want to show up and not just show up but show up and look good and exquisite. 

Looking exquisite is important because your website is often the first impression you give to prospects. If they found you through a search or through a link, your website will be your first point of contact with them. Before they even see your shop or talk to one of your staffs, they will see your website. You want that first impression to be a good one. 

Your shop or showrooms or offices look good right? Why do they look good? Because you know your customers or clients will see them and form an opinion about your business. Not ignoring your customer services, quality etc. So, think of your website as your digital shop, office or showroom. People look and see it and yes they are forming lots and lots of opinions about it. So make it look good!! 

So what’s the importance or essence of having a website anyway? Who needs one, and why?

Having a website or an online presence allows you to market your business online. A website is also important because it gives your business credibility. A website also increases sales and generates revenue. Having a website also makes it convenient for your customers or clients to access your business anywhere at any time. 

I’m sure by now you’ve realized the question isn’t “why you need a fictional website” but “can I afford to not have a website in this digital era”. And the answer I’m sure is, if you want to continue thriving in the long term is no. A website is one of the best investments a business needs to make.