The world is changing; old systems are being replaced with new ones. People search the internet for businesses, services, products etc. The days of using or relying on phone books are long gone. If someone needs or wants information on something, the person is most likely to turn to the internet to find it. When people search for something you offer or specifically for your business or your brand, you want to show up and not just show up but show up and look good and exquisite.