While social media may be a fantastic tool for building an audience and growing awareness for your brand or business, it also can be an incredible method for selling your products or services on to your customers. How you sell on social media depends upon the platform you’re using and what your goals are.
Before you think that about how you’re getting to sell on social media, it’s important to spend a while brooding about where your target customer is often found and which platforms they will be found on. Top social media marketing agencies suggest that you simply should first choose your platforms then nail down specific goals for every , as metrics and marks of success will differ slightly, counting on the channel you’ve got chosen.
To help get you started, let’s take a look at a number of the popular social media platforms around and the way you’ll start with selling on each of them.
Selling on Facebook
Facebook has the most important audience of all the social media networks available today. With over 2.5 billion active monthly users, the opportunities for businesses, brands and individuals to sell through the platform haven’t been better.Here are a number of the various ways you’ll sell on Facebook:
In response to more and more businesses and makes shifting to selling online, Facebook launched Facebook Shops, a mobile-first shopping experience where businesses can easily create a web store on Facebook and Instagram for free of charge .
Through Facebook shops, you’ll choose the things you would like to feature and connect together with your customers through WhatsApp, Messenger or Instagram Direct Messaging. These features offer you tons of flexibility when you’re interacting and interesting together with your customers.
To enable Facebook shops, you’ll need to:
1. found out an account with Facebook’s commerce manager
2. Create a set
3. Customize your storefront
4. Publish your shop
If you’ve ever advertised your business online, you’ll probably have encounter Facebook advertising before. Through Facebook’s advertising platform, you’ll hone in on the precise sort of customer you would like to.
Facebook allows you to create:
• Core audiences supported a user’s age, interests, geography and far more
• Custom audiences which permit you to focus on your advertising to those who’ve already engaged together with your business, online or offline
• Lookalike audiences so you’ll reach new people whose interests are similar or overlap together with your best customers.
Selling on Instagram
With one billion monthly users, Instagram isn’t far behind Facebook in terms of recognition , and its growth shows no signs of slowing down. this provides brands and businesses an excellent opportunity to sell their products and services through the platform.
To get started with selling products on Instagram, you’ll have to confirm you’ve got a business profile on Instagram. Once you’ve got a business profile found out , you’ll be able to:
• Track what percentage new followers your profile gets hebdomadally
• In-depth demographics about your followers like their location, age and gender Aside these demographics, having a business profile on instagram gives you access to instagram shopping which is similar to facebook shopping. Instagram Shopping allows you to make an immersive storefront that portrays your best products to your customers. Instagram Shopping allows you to share your featured products through your organic posts and stories for your customers to get and also discover your products within Instagram’s Search and Explore feature. Should someone tap on a product in your story, they’ll be taken to a product description page where they will see:
- An image of the merchandise from your post
• The products description
• The cost of the merchandise
• A link that takes the user on to your website, where they will purchase your product
Selling on Twitter
While selling through Twitter might not be as prominent as selling on Facebook or Instagram, it’s still an excellent platform to sell products or services through and grow awareness of your business or brand.
Here are some ways to generate sales using Twitter
Ads and Promoted Tweets
When you’re getting started with Twitter Advertising, you’ll have an option between promoting your own tweets or running twitter ads.
If you select to promote your tweets, the tweets you select will reappear within the Twitter streams or Twitter search results of specific users. These tweets could include direct links to product pages on your website, a landing page so your audience can check in to find out more about the product you’re selling. Twitter ads are more holistic and permit you to use multiple groups of Tweets to accomplish one goal for your brand. Through placing Twitter ads, you can create a campaign to increase your followers, increase your website clicks or conversions, collect emails from people that show interest in your business and far more.
Twitter is a fantastic platform to not only sell your own products or services but also to sell and promote the products of other brands in your industry. If you have ever signed up as an affiliate to sell a company’s services or products, you’ll use Twitter to interact with people in your target market and promote any relevant products or services which will be beneficial to them. This approach works particularly well if you’ve built good relations with other individuals or brands in your target market, and if you’ve already built a robust following on Twitter.
Selling Your Own Products or Services
Aside promoting other brands products and services, you can use Twitter to sell your own. If you’ve got a large following on Twitter, you’ll tweet links to your products and services; this is often particularly effective if you’ve carefully curated your audience and your followers are interested in your niche and brand. Take note not to post too many links to your products or services. Posting meaningful contents, answering customers and posting links to your products when it’s needed is a far better long term approach than posting links to your products or services in every tweet.
Choose the Right Platform for Your Business
Facebook, Instagram and Twitter aren’t the only social media platforms you can sell on. Take the time to decide on which social media platform is best for your business or brand, and you can then decide on which products or services you want to sell plan you want to use.