Social media is an amazing source of gaining traffic to your website, if done right you’ll increase your website traffic significantly. Here are some helpful recommendations for driving traffic to your website using social media.
- Facebook Ads
Posting regularly on facebook no longer get traffic like they used to. If you realize that the reach, reactions and engagements to your posts has dropped, then you may have to start looking at facebook ads. They can be a complicated space to obtain results from, therefore to save time and money and also stress from trying to figure out how to get conversions, we recommend hiring a social media marketing agency. Facebook Ads won’t be useful if you do not have amazing content to share. you would like to put out there what your brand has to offer. Facebook messenger chatbots are on the increase in Facebook advertising, they’re an incredible to automate and promote a giveaway to direct users to your website through a marketing funnel. Chatbots can also be used to broadcast sales to previous audiences you’ve got collected in your messenger chatbot competitions.
Instagram content
The second piece of recommendation on ways to drive traffic to your website using social media is to post Instagram content. Instagram is an efficient and free social media platform to assist and get new customers for your business. Provided you’ve got an amazing and visually eye-catching content to share. You can also invest in Instagram advertising, which may produce fantastic results as a part of your overall PPC campaign.
Instagram stories are an excellent way of sharing your company’s story and fun behind the scenes videos. Because Instagram’s algorithms are always changing, you won’t be popping up in most of your followers Instagram feed anymore. So Instagram stories also are an excellent way to tell followers about new posts and direct them to contents that pushes them to your website. On Instagram, you’ll connect with customers by commenting and liking their posts to create up a relationship with them. this is often a superb way of building community and humanizing your brand. for top scale growth, many companies use Instagram bots for increasing their following and targeting customers on an outsized scale. Though you will be putting your account in danger of being detected by Instagram and having the bot banned from your account or your account might be blocked. So always use this tool with caution.
YouTube
By creating tutorials, vlogs and merchandise demonstrations on YouTube, you can direct more customers to your website and also increase the quantity of content you share on other social platforms. Similar to a website, YouTube has an SEO system in itself. Before you create your YouTube content, first check out keywords as you would do with a blog. You can find inspiration by using the auto-complete feature within the YouTube and Google search bars. Youtube advertising is a great way to drive traffic and is comparatively cost effective. Once you discover your keyword, you have to use it in your description, tags, your closed captions (CC), your video file name and also your title. You also want to form sure your video is fast-paced and is produced with high-quality visuals. Getting the lighting right and ensuring that the sound is clear is important in creating a top tier YouTube video that people will actually watch. Don’t forget to add a call to action: SUBSCRIBE!
LinkedIn
For B2B marketing, LinkedIn may be a business hub where you will find and connect with all of your potential customers during a non-invasive way. If done right, it can work better than cold calling clients over the phone. LinkedIn advertising gives you direct access to your target market, just by allowing you to focus on your potential leads and ask them if they might like to be a part of your network. If your account has been active for quite one year, you can also use an automation tool to contact your users at scale. For this, we recommend contacting a digital marketing agency, as they will be able to customize the automation bot to your business and reach the proper amount of leads per day with an automated message which will be sent to your target market. Before you begin contacting potential leads, make sure that your account is 100% set out. This is so that when a prospect looks at your account, they will see your full information and build trust around your brand.
Affiliate and influencer marketing
Last on our list on ways to drive traffic to your website using social media is using influencers and affiliates. Affiliate and influencer marketing is great for driving traffic to your website and also generating sales. Both affiliates and influencers are similar within the way that they will advertise your brand to their followers and obtain you leads or sales through advertising on their social media platforms. The difference between an affiliate and an influencer is that an affiliate only gets paid once they successfully sell your product and an influencer is someone who features a sizable amount of followers, and you pay them upfront to advertise your product on their social media platforms. Both are effective, but one could also be more relevant to your brand than the opposite. for instance, an influencer is effective for visual products that you simply can wear or use, like makeup. Whereas an affiliate could also be more appropriate for more industrial products, software or online courses.
